Everyone needs a car, and today that need is greater than ever before. With the distances people are traveling to work, and most consumers are driving to their vacation destinations this year rather than flying, autos have become more of a need than a luxury. A car is not just a status symbol any longer but something that caters to every persons need on a daily basis. The demand for automobiles has increased even though the financing options have not. As a result of the resent climate of our economy, many consumers are having a hard time getting financed for an auto loan. Many lenders have increased the down payment requirements and most have raised their minimum credit criteria so a much larger percentage of customers no longer qualify. With that said, many consumers are going online to find auto financing options.Why Online?The World Wide Web has opened up many news ways to conduct business. As consumers conduct more and more financial transactions online, it makes sense the auto lending would be one of the fastest growing financial products out there. To go online and apply for auto financing is quite simple. Do your research and find the right company conducting business online. There are several finance companies doing business exclusively online that seem to cater more to the consumers needs while proving exemplary customer service. Consumers fill out a simple one page application and within minutes in most cases you will have all of the information you need regarding your loan approval. Some online sites allow you to complete the entire loan process on the web saving you valuable time at the dealership.SpeedGoing online and completing an application for financing the purchase of a new or used automobile is easy and takes just a few minutes to complete. In fact in most cases, you can complete an application and get a decision back from the lender in a matter of minutes. Compared to the traditional way of getting auto financing where you shop around from dealership to dealership trying to find that “right” car just for you; then you complete a finance application with the sales person who sold you the car (meaning your personal private data is now floating around on a piece of paper at the dealership somewhere!); then you wait to see the “mystical” finance manager. They then proceed to tell you what your payments are, how much down payment is required and what you new payments will be.ConvenienceWhen you secure your financing online with a lender, you know all the facts before ever stepping foot into a dealership. What does that mean? It means the consumer is more in control of the buying process which in turn helps you negotiate a better deal on the vehicle you are trying to purchase. No longer do you step foot into the finance managers office wondering what kind of rate you will be getting or what your payments will be. You know that information before you ever get to the dealership.FlexibilityOne of the beauties of finding an online lender is you are not just limited to loan products for the purchase of a new or used vehicle. If you like the current vehicle you are driving but are not a fan of your monthly payments, refinancing your existing loan may be a good option. Refinancing your existing loan works just like the refinance of your mortgage. You keep your current vehicle but the lender pays off your account with your existing lending institution and then creates a new loan for you and in many cases, saves you money each month on your monthly payments. This is done by giving you a better interest rate than you are currently paying and/or extending the term in which you are paying for your vehicle. Either way, more money in your pocket each month is good for you.SavingsLast but not least, when you finance your next vehicle with an online lender, you typically pay a lower interest rate. Some online lenders like OpenRoad Lending do not charge any application fees either. That means you can go online, apply and see the terms and conditions of your loan approval before you have to commit to anything. Be aware that some online lenders do charge such fees. Do not forget that when you have your financing wrapped up before you step foot into the dealership, you are in control of the car buying process and you now have the power to negotiate like a cash buyer.No doubt with all of these advantages, going online to get your next auto loan is the way to go and the best option out there for those in the market for a new or used vehicle or in the market to lower their existing car payments.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.